BWI is making some noise about Sing-A-Tune® Balloons! Anagram International, Inc. has redesigned the balloons and the packaging. BWI sells Sing-A-Tune® Balloons for almost every occasion. The newly designed packaging taps into the potential of more sales with a bold graphic burst and incorporating a bigger, brighter call-out into the new product design. It also showcases a “TRY ME” button which encourages customers to engage with the product even when it’s still in the package. The song lyrics are conveniently printed on the back of the package.
(Package Back) (Front)
Anagram International has amp’ed up the line with new provocative designs. http://www.bwi-balloons.com/products.html?category_id=92&nav_id=227
In addition to the fresh designs, there is a new creative display merchandiser with a fun musical format that has struck a chord with customers and retailers. The rack will be available from BWI at no charge, during the month of July 2011, with the purchase of 60 assorted Sing-A-Tune® Balloon designs.
http://www.bwi-balloons.com/balloons/0/0/10070/sing-a-tune_assortment_with_rack.html
